AffPapa Conference 2026 Is Expected to Host 1,500+ Guests in Madrid

The 1st day will focus on welcoming and entertaining guests, while the subsequent days will include educational lectures and numerous networking opportunities.

Key Information About the Business Event

The organisers have provided an estimated breakdown of visitor categories:

• 40% — affiliate specialists and firms;
• 40% — gambling operators;
• 20% — B2B providers.

The event’s format revolves around marketing partners, making their activities and insights the central theme of the conference. At the same time, other delegates will have direct opportunities to connect with potential allies.

The gathering was previously held twice in Malaga, but the increasing demand led to its relocation to a larger Spanish city. Despite reaching a more prominent, capital-level scale, the event remains focused on the affiliate-led format, building on its past success.

Expo floors will feature branded booths, as this year, the organisers introduced customisable options, allowing exhibitors to select between a standard AffPapa stand and their own personalised zone.

Event’s Agenda

During the educational lectures, guests will explore marketing strategies anticipated to rise in 2026. Several sessions will concentrate on GEO-specific topics, highlighting promising jurisdictions such as Mexico and Spain.

Other lectures will cover subjects, such as:

• decentralised technologies;
• accountability in responsible gambling;
• tips for maintaining compliant operations;
• SMM strategies in tightly regulated markets;
• the nuances of catering to Generations Z and Alpha;
• the outlook for turnkey and White Label casino formats;
• the application of AI in customer acquisition, retention, and risk management, among other key topics.

The organising company has arranged diverse networking activities, including speed-dating sessions with 1-minute rotations that connect marketers and gambling operators, offering numerous collaboration opportunities. Drinks and parties are planned for each of the 3 busy days.

On the final evening, the AffPapa iGaming Awards will take place, honouring the most innovative and valuable accomplishments in promotion and digital gambling. Registration is already open, and voting will run from March 30th to May 4th.

Levon Nikoghosyan’s Commentaries

AffPapa’s Founder and CEO remarked on the relocation to Madrid, noting that the city better fits the event’s expanding scale. He explained that Madrid enables organisers to further develop the conference and elevate its importance within the dedicated community.

Mr Nikoghosyan also mentioned that the 2026 iteration will be not only bigger, but also more valuable. This year, participants can expect more intelligent experiences, supported by new tools, engaging sessions, and more opportunities for networking and growth.