African Gambling Sphere on the Rise: Prospects Ahead

Digital Sports Betting GGR: Forecast to 2030

As indicated in H2 Gambling Capital’s report on regional profits, the online wagering vertical's CAGR reaches 13.23% between 2019 and 2030. The segment was valued at $3.8 billion at the beginning of the period and is projected to hit $14.9 billion by the end.

Initially, Nigeria was the top sports betting market, but by 2023, South Africa’s digital bookmaker sector had taken the lead. Looking ahead, Uganda and Kenya are forecasted to emerge as major industry players by the 2030s.

The following smaller markets are expected to demonstrate modest but steady growth:

• Republic of the Congo;
• Mauritius;
• Algeria.

iGaming: Gross Revenue Prediction

The vertical's CAGR is projected at 18.43%. Starting at $0.7 billion in 2019, the segment is expected to expand substantially. The H2 agency’s experts are confident that by 2029, this niche will surpass the digital betting sector’s 2019 results and then follow a similar growth pattern. By 2030, iGaming is forecasted to reach $4.5 billion.

In 2019, Nigeria was the absolute leader. However, in 2023, Ghana overtook it and is anticipated to maintain this position through the end of the reporting period.

Other key competitors in the region:

• South Africa;
• Cameroon;
• Kenya.

Understanding the factors behind Nigeria’s decline in ranking is also crucial. The state’s GGR dropped significantly from $274 billion in 2022 to $117 billion in 2024. The country's leadership was affected by pandemic restrictions. However, Nigeria is now actively recovering and demonstrating noteworthy progress.

Market’s Dynamics: Expert Opinion

Ed Birkin, H2’s Managing Director, believes that all African jurisdictions will experience a steady upturn. With local regulatory authorities updating their oversight approaches, the sphere is expected to attract a substantial influx of investment, according to the agency’s representative.

He mentioned that many operators are now prioritising the Latin American market. However, entrepreneurs concentrating on Africa are likely to gain even greater long-term advantages. The continent is anticipated to see significant structural improvements.

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