Aristocrat Interactive to Supply Its iLottery Products to Massachusetts

Key Details of the Collaboration

As indicated in the supplier’s press release, the state’s government launched the tender to improve industry services, address increasing player demands, and guarantee secure digital operations. This achievement represents a significant milestone for the brand, given that the jurisdiction leads in retail performance per capita in the United States and ranks 3rd globally.

In accordance with the provisions outlined in the contract, the software developer will provide its products to the state for a 5-year period, with the possibility of extending the agreement 3 times, each for an additional 3 years.

Aristocrat’s team will deliver multiple solutions, including:

• an iLottery platform;
• eInstant games and draws;
• client account management systems;
• an aggregation portfolio featuring 3rd-party content, etc.

The cooperation between the 2 parties also encompasses the fields of responsible gaming, regulatory compliance, and marketing, including promotions, customer communications, and overall service delivery.

This collaboration further reinforces the provider's reputation as a dependable partner, focused on innovation, modernity, and omnichannel strategies. Moreover, the company has recently entered into similar agreements to supply its advanced platform to New Hampshire and Michigan.

Through a deal with NeoPollard, the developer also offers its services in:

• West Virginia;
• North Carolina;
• Alberta (Canada’s province), etc.

Commentaries from the Deal’s Parties

Aristocrat Interactive’s CEO, Moti Malul, expressed pride in winning such a highly competitive tender and in establishing a partnership with the Commission. According to the executive, the entity is recognised as a global leader in the raffle vertical.

The company’s representative stated that his team aims to help the organisation increase audience engagement through responsible-play solutions and innovation on the Web. Additionally, supporting and contributing to the development of the state’s communities remains a significant goal. The expert affirms that management and entertainment products of his firm, alongside a dedicated team and robust integration capabilities, will facilitate the realisation of these objectives.

The MSLC’s Executive Director, Mark William Bracken, stated that the organisation’s main aims are to modernise the industry and support the local retail campaign. The representative noted that during the contest, the partner demonstrated its significant value for the jurisdiction. He praised the developer’s platform, which can assist the Commission in raising funds for such purposes as family care and children’s education.