BiS SiGMA 2026: Key Industry Figures to Discuss the LatAm Gambling Market

The business event will bring together leading industry representatives and will feature panel discussions, keynote speeches, and exhibitions. The meeting could potentially impact future policy decisions in Brazil and define the development trajectory of the Latin American market.

Details of the Forthcoming Conference

The event’s organisers have confirmed that more than 250 speakers will take part in sessions and activities during the 4-day gathering. To ensure greater convenience and accessibility for international visitors, multilingual translation will be available.

A detailed programme of presentations has already been announced. Key highlights include:

Agenda on April 7th

At the ITAIM Stage, following the official opening, the day will proceed with 3 major sessions:

1. Supervision and economics. A panel will review Brazil’s 1st year of online betting regulation and its position as the world’s 5th-largest GGR market. Among confirmed speakers will be representatives from ANJL, SPA, the Ministry of Sport, AMIG, and PlayTech Brasil. They will discuss the economic and cultural impact of the legal digital vertical.
2. Globalisation vs localisation. Specialists from ABRAJOGO and AMIG, the Honorary Consulate of Brazil in Malta, and LOTBA will deliver this session. The main emphasis will be placed on Colombia’s and the UK’s practical experiences with taxation, responsible practices, and efforts to tackle illicit platforms.
3. Betting integrity during the World Cup. A panel, supported by SOFTSWISS, will explore the measures taken by bookmakers, sports organisations, and regulators to combat match-fixing and ensure transparent, controlled conditions.

For a more detailed examination of the legal environment, the Jardins Stage will host several individual sessions. These will focus on how authorities prevent gamblers from returning to unlicensed portals, the analysis of bettor profiles, and the broader economic impact of regulation, among other important topics.

Meanwhile, the Paulista section will spotlight fiscal disparities, market consolidation via M&A deals, security-improving technology, etc. Following the discussions, the day will end with a themed party, networking cocktails, and the prestigious BIS Awards.

Program for April 8th

The morning at the ITAIM zone will commence with some of the most politically significant discussions for Brazil’s market, focusing on land-based casinos in the country. These debates are particularly relevant given the forthcoming Senate vote on Bill No. 2,234/2022.

Among confirmed participants are:

• Carlos Cardama — BiS SiGMA’s CO-Founder;
• Alex Pariente — Pariente Advisory’s Founder and CEO;
• Vinicius Lummertz — EXAME Magazine’s Minister of Tourism (former).

The speakers will explore the prospects for launching the ground casino sector and identify the main barriers and risks to its growth and expansion.

The Jardins zone will feature a panel on responsible advertising strategies across gambling verticals amid the rise of digital technology. Specialists from CONAR and Propane will share their methods, focusing on marketing communication standards, regulatory adaptation, and compliance instruments for product promotion.

After lunch, attendees will engage in discussions about prediction platforms and how they differ from betting. Experts from CSMV, Maia Yoshiyasu, and Futuriza will lead the session. Beyond the blurred boundaries between the 2 industries, the panel will also examine the potential oversight implications for emerging business models.

Event’s 2026 Edition: Expectations

The organisers expressed their outlook on this year’s concept, assuring that the gathering will go far beyond a mere demonstration of the sphere’s growth.

Instead, the team has built a platform to address vital topics such as finance, governance, media, sports, technologies, and much more. All participants are contributing to the creation of an ecosystem that will influence the sector’s development both regionally and within its major entertainment hubs.