Brazil Ends 2025 Ranked Among the Top 5 Sports Betting Markets Worldwide

Key Details from the Report

Numerous industry experts agree that the local wagering vertical possesses considerable growth potential. The country has almost caught up with the 3rd- and 4th-place leaders in the global rankings.

The dominant contenders still occupy the prime positions:

• The US — $17.312 billion.
• The UK — $9.901 billion.
• Italy — $4.617 billion.

The Brazilian bookmaker segment has already surpassed several key competitors in terms of profitability.

Below are the nations with lower financial achievements:

• Australia — $3.66 billion;
• Canada — $3.0 billion;
• France — $2.89 billion;
• the RSA — $2.52 billion;
• Germany — $1.9 billion.

Analysts pointed to several important aspects that have contributed to the swift growth of this Latin American sector on a global scale.

The main drivers can be outlined as follows:

• shifts in public attitudes brought about by the 2019–2020 pandemic;
• rapid uptake of the Pix payment system, which made transactions within the niche simpler and faster;
• advances in the legal framework that elevated standards for security, transparency, and responsible gambling practices.

Expert Insights on Brazil’s Ascent

Industry specialists have shared their perspectives on the state’s success:

1. Bernardo Cavalcanti Freire, ANJL’s legal adviser, highlighted the country’s considerable economic strengths. He noted that the newly introduced betting regulation has firmly established Brazil’s international standing. The sector contributes to employment, tax revenue, and support for local sports, delivering nationwide benefits.
2. Alex Rose, InPlaySoft’s CEO, noted that the niche remains in its early development phase, yet it holds all the prerequisites for sustainable expansion. The global community is closely observing the rise of this legalised field with strong interest and high expectations.
3. Nickolas Ribeiro, Ana Gaming’s Chairman, stressed that the 1st year’s outcomes demonstrate the local market’s capacity to function with cutting-edge technologies and transparent practices, comparable to standards in the US and UK.
4. Rafael Borges, Reals’ CEO, expanded on his colleagues’ views, describing Brazil as a nascent ecosystem already regarded as a model for other South American jurisdictions.
5. Vitor Silveira de Andrade, 1PRA1’s CAO, attributed the progress to the creation of a safer, more transparent oversight framework, alongside investments in technology, innovation, and responsible initiatives. He concluded that Brazil is well-positioned to become an international benchmark for effective regulation.