Digital Gaming Formats Fuel the Growth of the Spanish Entertainment Sector

Q3 2025 Key Performance Metrics

According to Spain’s Dirección General de Ordenación del Juego, online GGR totalled €405.36 million between July and September. This achievement represents a 16.49% YoY upturn, though the figure is slightly below 2nd-quarter levels, as noted in the regulatory body’s report.

Other Q3 indicators also demonstrated annual growth:

• deposits increased by 18.19%;
• withdrawal volume rose by 16.82%;
• the number of new accounts climbed by 16.82%.

On a QoQ basis, the domestic sector experienced only modest shifts. Balance top-ups remained virtually unchanged (up 0.03%), cash-outs grew by 2.7%, while page creation fell by 2.7%.

Core Shifts in Marketing Expenditures

In Q3, niche spending reached €154.84 million, indicating a 17.89% YoY increase. However, the figure dropped by 6% compared with the 2nd quarter, reflecting a more cautious approach to budgeting.

The largest growth driver for the betting and casino marketing vertical was promotional activity, with expenditure in this segment surging by 23.47% to €82.03 million compared with Q3 2024. Of that sum, €28.57 million was allocated to bonuses paid as rewards, while more than €53.45 million was designated for initiatives unrelated to prize pools.

Affiliate programmes also bolstered their standing, as partner costs climbed by 19.77% to €15.86 million. At the same time, advertising expenditure rose to €54.65 million, marking an 8.42% annual increase.

Online Casinos Power Industry Growth

This niche represents the country’s major iGaming segment, accounting for nearly 57% of the total. In the 3rd quarter, the vertical’s gross revenues climbed to €230.97 million, reflecting a 22.93% increase compared with the same period in 2024.

Digital slots were the primary growth driver, recording a 27.78% YoY upsurge and an 8.54% QoQ rise.

The live roulette category also advanced, recording a 4.2% quarterly upturn. In contrast, traditional wheels fell by 8%, while blackjack decreased by 3.22%.

Betting and Other Segments’ Performance

Sportsbooks represented 36.88% of the market in the 3rd quarter. Their revenues declined by 13.02% QoQ, yet still demonstrated a 10% YoY rise.

Within this vertical, performance varied:

• live sports stakes surged by 32.82%;
• horse racing betting decreased by 9.07%;
• traditional fixed‑odds wagering fell by 42.98%;
• alternative formats with preset coefficients rose by 23.85%.

Bingo continued its downward trend, dropping by 5.92% QoQ and by 13.48% YoY. In contrast, poker, despite accounting for only 5.36% of the market, grew by 13.59% from Q2 and 5.8% compared with Q3 2024.

Successful iGaming Project Launch in Spain

According to the regulator’s report, digital slots and roulette remain the primary engines of progress in Spain’s gambling sector, while other verticals show uneven performance. In this context, operators are strongly advised to prioritise the most effective products and adopt flexible strategies for market entry and expansion.

At Gaminator, we provide end-to-end support for the development and launch of online entertainment ventures in regulated jurisdictions. Our experts will gladly assist you with licensing, software integration, and the creation of a robust business plan that complies with legal standards.