IBIA Announces a 5-Year Programme to Improve Bookmaker Integrity

Spanning 5 years, the project will engage operators, regulators at both local and international levels, and other industry stakeholders.

Key Information About the New Initiative

The campaign’s launch aligns with the IBIA’s 20th anniversary. The programme represents a comprehensive, step-by-step strategy aimed at enhancing the methodologies for detecting and stemming dubious activities within the sector. This project addresses the increasing market demand for renewed assurances of integrity and transparency.

The programme comprises 3 fundamental components:

Monitoring and Detection

Members of the Association strive to enhance their international alert system, which currently monitors sports betting trends across thousands of athletic events. This platform quickly detects diverse behavioural abnormalities and spikes in suspicious activity, transmitting data in real time to niche companies and regulatory bodies.

Such interaction with key industry representatives allows for prompt responses to potential risks, substantially lowering the likelihood of fraud-related damages.

Multi-Level Collaboration

The IBIA seeks to bolster its ties with key market participants, including:

• sports organisations;
• regulatory authorities;
• law enforcement agencies.

Prompt information sharing will facilitate the creation of a unified local control system that considers the legal nuances across all jurisdictions involved in the programme.

Education and Prevention

The campaign features a range of training courses aimed at athletes, coaches, and sportsbooks’ staff.

These measures are intended to assist industry stakeholders in:

• recognising potential fraud;
• preventing unethical behaviour of any kind;
• detecting unusual activities at the early stages of interaction.

The project is highly adaptable and will be tailored to suit both established and emerging jurisdictions.

Difficulties Faced by the Wagering Vertical

The 2024 Integrity Report indicates that the Association recorded 219 warnings globally about suspicious betting activities. In Q1 2025, 63 of these reports were accepted, marking an 11% upsurge from the same period last year. This data underscores a key challenge: as the international wagering sector expands, the demand for enhanced fraud detection and gambling security measures also increases.

The IBIA’s platform is among the largest global integrity assurance networks, covering over 50% of the entire regulated market. The fresh programme is designed to reinforce this standing.

Commentaries from the Organisation’s CEO

The IBIA’s CEO, Khalid Ali, stated that the Association's new strategic plan defines key operational standards for the whole industry. The corporate team is dedicated to delivering top-quality sports betting integrity solutions to stakeholders.

The partner network will keep expanding, with the goal of tackling specific niche issues and effectively transforming the betting sector.

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