iGaming Providers that Set the Tech Pace in 2025

The digital gambling sphere runs on innovation. Behind every casino website or high-performing sportsbook app, there is a B2B provider whose technology makes it all possible. In 2025, competition among software suppliers is fierce. Operators look for the most functional platforms and expect flexible licensing support, cutting-edge payment systems, crypto integration, personalised player experiences, and strong compliance tools built into the package.

The choice of technology partner has become a defining factor for success. Some providers specialise in niche areas such as esports or lottery, while others offer all-in-one ecosystems that cover every operational need. What unites them is their focus on scalability, security, and engagement that keep modern gambling businesses competitive.

BetStarters

Founded in 2016, the company quickly positioned itself as a trusted partner for operators who aim to enter or refresh their presence in iGaming. The brand offers an all-in-one ecosystem that covers functions from platform setup to design and integration. As a result, it becomes especially appealing to startups that want a smooth market entry.

At the same time, experienced operators turn to BetStarters to renovate outdated platforms with modern features and a user-friendly design. In 2025, the provider strengthened its role in Latin America through the expansion of White Label and turnkey solutions adapted to local regulations, payments, and GEO-specific needs. This balance of flexibility and regional expertise makes BetStarters a reliable ally for operators who value simplicity, compliance, and fast growth.

SOFTSWISS

After the launch in 2009, the company has become one of the most recognisable names in the iGaming software space. It is known as the first provider to introduce cryptocurrency-friendly platforms that paved the way for digital coins in gambling. The company’s flexible platform adapts to regulatory requirements across multiple regions, and its services go far beyond software.

Inclusions in the platform package:

• licensing support;
• fraud prevention systems;
• and affiliate management tools.

This is why operators of different scales trust SOFTSWISS to handle complex activities.

In 2025, the provider reinforced its leading position with new certifications in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. At the same time, SOFTSWISS was awarded Platform Provider of the Year at the AffPapa iGaming Awards. Its ability to deliver both innovation and stability makes it a top choice for operators who value smooth licensing assistance and advanced retention and fraud management tools.

Kambi

The provider has built its reputation as one of the strongest B2B sportsbook suppliers in the world. With over 30 operator partners, the Malta-based company delivers a data-driven betting backbone that ensures accurate odds, dynamic markets, and a high degree of operator control. Its adaptable software lets partners customise key player-facing aspects such as frontend design and betting experience to help them stand out in crowded niche.

In 2025, Kambi secured a Nevada gaming licence to promote its presence in the US market. The company also partnered with Latin American operator RedCap to launch its turnkey sportsbook solution and reinforce its reach in a rapidly growing region.

Bragg Gaming

The developer delivers a comprehensive package of solutions for casinos, sportsbooks, and lottery operators. Its platform combines an extensive games portfolio of over 5,000 titles with innovative features such as real-time tournaments and leaderboards to create an engaging social gaming environment. This mix of content and gamification makes Bragg a versatile partner for operators who look to boost acquisition and retention.

In 2025, the company strengthened its presence across North and South America. Partnerships with Caesars Entertainment expanded its reach in the US and Canada. The acquisition of a stake in Brazilian studio RapidPlay demonstrated Bragg’s commitment to Latin America.

UltraPlay

Founded in 2010 in Sofia, the organisation has become a strong name in iGaming thanks to its focus on eSports and live betting. The company offers a turnkey platform that also includes casino and blockchain solutions. As a result, it becomes highly attractive for operators who want diverse verticals in one place. More than 34 games across 200 markets let UltraPlay provide operators with extensive coverage and flexibility.

In 2025, the provider enhanced its offering with AI-driven personalisation tools. They allow operators to adapt betting experiences to individual punters and boost engagement with retention. Platform managers also value UltraPlay for expertise in esports betting and its advanced personalisation through AI.

Aristocrat Interactive

The gambling tycoon stands out with its focus on five main segments:

• gaming systems;
• lottery;
• iGaming & Sports;
• White Label solutions;
• content aggregation.

The connection of users, platforms, and interactive products lets the provider help operators expand their reach and deliver consistent, high-quality experiences across different channels. Its strength lies in a balanced mix of technology and engaging content.

In 2025, Aristocrat Interactive solidified its leadership in the US lottery sector with the release of more than 20 new titles. As a result, the total portfolio now has over 440 games. This expansion highlights its ability to continuously supply fresh content and maintain high performance.

Zillion Games

The team is a relatively new player in the arena, founded in 2021. At the same time, it has already made a strong impression in the iGaming market. The provider focuses on innovation that offers unique slot mechanics and immersive gameplay to capture punters attention worldwide. Its portfolio now counts over 50 high-performing titles with popular themes and a growing reputation for fresh gaming experiences.

By 2025, Zillion had expanded its reach to more than 900 operators and had attracted over 1 million active monthly players. The company’s work was recognised at the EGR Global Awards, where it won the European Casino Content Supplier – Under 5 Years category. This recognition highlights its ability to compete with industry veterans quickly and proves that Zillion’s formula of creativity and performance resonates strongly with operators and players.

mrBooster

Unlike traditional iGaming providers, this developer focuses on digital marketing rather than platform development.

Its services cover four areas:

• Paid Boost;
• Organic Boost;
• Production Boost;
• Marketing Boost.

Operators get to configure their advertising ecosystem with a full promotion toolkit. Formats range from banners and video ads to push notifications and influencer campaigns. mrBooster ensures that casinos and sportsbooks can reach their audiences with precision and effectiveness.

In 2025, the company delivered more than 10 billion monthly impressions across 200 GEOs with the support of over 1,000 direct traffic sources. This scale allows operators to achieve reliable visibility and measurable results without the necessity to connect multiple agencies. For many brands, mrBooster has become the hidden engine behind their rapid user growth. The brand has proved that a strong marketing infrastructure can be just as vital as advanced gaming software.

GAN

Founded in 1995 in London, the company is considered one of the sector’s veterans with decades of experience in casino and sportsbook solutions. The brand is best known for its full turnkey platform, which simplifies the launch and operation of online gambling projects. Its technology includes strong integration options for payments, age verification, and content providers. As a result, operators get to run secure and compliant platforms from day one.

GAN’s offering is built around three core products:

• Simulated Gaming (monetised social casino concept);
• Real Money Gaming (dedicated system for regulated iGaming operations);
• Gamestack (a backend framework that connects all services in one hub).

This combination has earned GAN a trusted place among operators who want flexibility and proven reliability in fast-changing markets.

2WinPower

The organisation offers a universal iGaming platform adapted for rapid launches. The solution combines a wide range of games, popular payment modules, and strong interface and security customisation. Operators benefit from the platform’s functionality and flexibility that supports fast market entry with either White Label setups or fully customised projects.

Key provider’s strengths:

• Comprehensive turnkey platform. The solution can include entertainment like themed slots, live and table games, virtual sports, and multiplayer crash titles.
• CMS module. Player management, financial reporting, marketing tools, and anti-fraud features are all included in a package.
• Flexible integration and localisation. 2WinPower presents the support for multiple currencies, payment systems, and languages, with deployment in just 3–6 weeks.
• Certified software. All RNG and dedicated components are approved by GLI, BMM Testlabs, QUINEL, and other labs.
• Operational support. Project management, technical maintenance, and legal assistance are provided directly by the team of experts.

Sportradar

The provider, formerly known as nSoft, has become a trusted partner for operators thanks to its mix of sportsbook, casino, and virtual solutions. The company focuses on flexible, data-powered products that allow betting businesses to scale and adapt to new markets quickly.

Offering included:

• trading tools;
• risk management;
• real-time data delivery.

Together, they help operators maintain efficiency and player trust to the highest level.

In 2025, Sportradar secured exclusive betting data and distribution rights for the FIFA Club World Cup. This deal allows the company to provide live odds, detailed data, and media content to more than 800 operators and 900 digital outlets worldwide. With such partnerships, Sportradar proved its strength as it combined cutting-edge data services with a broad global reach.

SoftGamings

The company has been active in the iGaming market for more than 15 years. Throughout this period, it has built a reputation as a flexible and innovative software provider. Its platform supports White Label and turnkey models, with access to a catalogue of over 10,000 games from more than 200 developers. A notable advantage is the self-service casino system, which enables experienced operators to manage updates and maintenance independently to save time and resources.

In 2025, the company introduced crypto integration and was recognised with the Best Emerging Platform award at SiGMA Asia. The combination of vast content choice with forward-looking technology makes SoftGamings an appealing option for operators who seek fast scalability with thousands of games, independence through self-service functionality, and modern solutions like Web3 and crypto support.

BGaming

The brand was established in 2018 and immediately earned recognition for its player-first philosophy. Every game is tested by real users before launch to ensure fairness and engagement. Its portfolio includes more than 70 products like video slots, lottery cards, or casual games, all designed with user-friendly interfaces and high-quality visuals suitable for any device.

In 2025, the provider strengthened its presence in Latin America through a partnership with Betrics and the launch of a large-scale campaign in São Paulo. BGaming was also named Best Studio of the Year at AIBC Eurasia in Dubai. This mix of regional expansion and international recognition shows how the company manages to balance creative innovation with steady business growth.

Sportingtech

Originally known as Software House, the organisation was rebranded in 2017 and has since established itself as a prominent iGaming software provider. Its flagship product, the Quantum platform, delivers sportsbook and casino solutions for online and retail operations. The system is designed with a user-friendly interface and adaptability across devices to ensure a seamless experience for players and provide operators with reliable performance.

In 2025, Sportingtech turned the spotlight to Latin America by presenting its Brazil-certified platform at the SBC Summit Rio. This step underlines its commitment to regulated markets and regional specialisation. For operators, Sportingtech represents a balance of proven technology and local adaptability to make it a valuable partner for brands that aim for expansion in emerging regions.

Gaming Entertainment

The developer’s platform is built to cover every aspect of online casino and sportsbook operations. Its software supports White Label, turnkey, and crypto gambling models. As a result, clients get the freedom to choose the format that best suits their business. The platform is licensed by GLI, which ensures strong security, fairness, and compliance with international standards.

Beyond the core product, Gaming Entertainment has more to offer:

• a wide selection of interactive activities;
• an efficient payment integration;
• smooth management tools.

Thanks to operational support from an experienced team, operators can rely on a solution that combines modern gameplay with stability and safety. For brands that aim to build or scale an online casino in 2025, Gaming Entertainment provides a complete package backed by expertise and trust.

The Main Things about iGaming Tech Providers in 2025

The digital gambling sector in 2025 is shaped by content creators who combine innovation with flexibility. This gives operators the tools to stand out in highly competitive markets. It is achieved through advanced sportsbook platforms, extensive game catalogues, or cutting-edge marketing solutions, so the right partner can make all the difference.

Key points to remember about today’s top B2B suppliers:

• BetStarters and 2WinPower help newcomers and established operators build or refresh platforms with speed and modern design.
• SOFTSWISS remains the crypto pioneer and offers licensing support and award-winning aggregation tools.
• Kambi sets the standard in sportsbook technology and expands globally with strong compliance credentials.
• Bragg Gaming, UltraPlay, and Aristocrat Interactive show how diverse portfolios and specialisation (social tournaments, eSports, lottery) create operator appeal.
• Zillion Games, mrBooster, and GAN demonstrate how younger or specialised companies can match veterans through innovation and marketing power.

In 2025, the right B2B partner means reliability in software, compliance, innovation, and sustainable growth. The industry is crowded with options, but those who pick strategically will be best placed to capture long-term success.