iGB L!VE 2025 Debuted in London and Hit a Historic Attendance Record

The exhibition was relocated from Amsterdam to the UK’s capital to meet increasing interest and the demand for a larger demonstration space. The British venue enabled wider coverage and attracted more industry experts.

Exhibition’s Development and Expansion

Jody Frost, Clarion’s Head of Marketing and Brand, emphasised that moving to London was a strategic and carefully planned decision. The representative stated that the expo delivered a memorable experience and broke records in the new location. Since the UK’s capital is the birthplace of iGaming, the expert believes that iGB L!VE will become a premier industry event in the city.

Numerous participants observed that the new meeting point broadened networking opportunities, and the audience became even more diverse. This year, representatives from 149 countries attended the business gathering, reflecting an increase of 18 compared to 2024.

Mr Frost also mentioned ongoing plans to expand and scale the exhibition. Preparations for the next year’s edition are already in progress in close collaboration with the advisory boards of vendors and visitors. The 2026 event is scheduled to be held at ExCeL on July 1st and 2nd.

Attendees will have a valuable opportunity to:

• connect with leading industry representatives;
• present products to a broad international audience;
• explore emerging technology and business trends first-hand.

Visitors’ Feedback

The event reinforced its position as a key platform for operators, affiliates, and suppliers to connect. Guests noted that the business gathering facilitated many valuable contacts and provided tangible advantages.

Among those who shared opinions were the following niche specialists:

Märit von Stedingk

Alea’s Head of Marketing mentioned that the event was all about networking and knowledge exchange. It certainly met expectations from both the expert’s personal and business point of view. London remains a firm favourite on the company’s calendar.

Martin Collins

Soft2Bet’s CBDO placed particular emphasis on the internationality of visitors. The latest edition reaffirmed that the future of iGaming extends beyond Europe. It is a worldwide community, so the expo assembled one of the most geographically diverse audiences.

Joshua Gamble

ActiveWin's Marketing Managing Director described the exhibition as an excellent opportunity to connect with industry leaders and establish or bolster business ties. Advantages were not limited to new customers, as the expo also provided strategically important data. With high-quality content and a vibrant atmosphere, it was among the most impressive events of the year.

Emphasis on Modern Technologies and Trends

Apart from operators and affiliates, specialists from other fields, such as network infrastructure and content delivery, also joined the expo. By visiting the event, these participants intended to establish new business ties and reach a global audience.

Representatives assured they would recommend the exhibition to anyone involved in the iGaming sphere, including those contemplating entering it.

Thanks to the meeting, both seasoned industry members and newcomers have the chance to:

• explore innovative, promising ideas;
• connect with distinguished and influential individuals;
• gain a more comprehensive understanding of the industry;
• identify emerging trends early before they gain widespread popularity.

Guests frequently mention that they leave the expo equipped with fresh insights and important business connections, which significantly elevates the meeting's value.

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