New Prospects in the US Responsible Gambling Regulation

The ROG Association has teamed up with the RG Council to create responsible gambling certification for online operators in the United States. The tie-up brings together a group whose members account for most of the national sports betting spend and a veteran auditor to set up a single, clear framework for safer play. For operators, the result promises a visible trust mark that supports adherence work and reassures clients.

What the Program Will Cover

The association states that the new scheme will employ a structured and data-driven review of company policies and controls to validate activity and promote best practices across the market. The council will assist with design and rollout and will draw on its own accreditation that already assesses both land-based and online brands.

Focus areas:

• self-exclusion;
• advertising governance;
• team training;
• user support tools.

Evidence-First Approach and Next Steps

Both groups have collaborated previously on research to promote the use of safety tools and on awareness campaigns, which underscores a shared commitment to harm prevention and public confidence.

The association’s executive director indicated that sustainability rests on evidence-based standards and stated that members want progress backed by things that help punters make relevant choices. The council’s chief executive noted that the joint effort builds on years of work behind its RG Check standard and aims to set a fresh benchmark that is transparent, accountable, and centred on player wellbeing.

According to the announcement, all members will be assessed once the scheme is finalised, with fuller details to follow. The association also recently partnered with a blocking charity to widen access to safer gambling tools.

What to expect next:

• a full criteria set aligned to the new seal;
• member assessments once the framework is complete;
• integration with current audits and reporting.