North America’s iGaming: Which Countries Capitalise on Demand Effectively

SiGMA, a media agency, has joined forces with Blask’s team to publish the North America Market Report covering July 2025 to June 2026.

The research compares top player interest in gambling projects with peak monthly profit estimates across 11 regional markets, highlighting a notable gap between these 2 indicators.

Nuances of the Assessment Method

The Blask Index is a composite indicator that measures user interest in entertainment platforms, based on online search requests and other digital signals.

The analysts highlight that the profits mentioned in the report are only estimates and serve to provide a broad overview of current market volumes. This data does not represent the real GGR figures of individual brands or countries.

Key Excerpts from the Report

According to the Blask Index, the following states ranked as frontrunners:

1. Haiti — 11.5 million.
2. USA — 11.1 million.
3. Mexico — 9.5 million.
4. Canada — 8.4 million.
5. El Salvador — 1.3 million.
6. Panama — 1.2 million.
7. Dominican Republic — 1.1 million.
8. Costa Rica — 868,000.
9. Honduras — 805,000.
10. Guatemala — 490,000.

The situation shifts when it comes to revenue volume: the US confidently leads by a broad margin, with a staggering $7.05 billion. Close behind are Canada, with $840.5 million, and Mexico, with $227.1 million. For the other countries on the list, the highest figure is just $15.1 million (Dominican Republic).

Demand and Profit: Regulatory Influence

The stark contrast between Haiti and other jurisdictions is evident. This Caribbean nation, with the highest Blask metric, generated less than $2.5 million in estimated profit, whereas the Dominican Republic, with an index value 10+ times lower, earned around $15.1 million.

These indicators are much more comparable for the United States, Canada, and Mexico:

1. The US population is 8.2 times larger than Canada’s.
2. The revenue ratio between the 2 jurisdictions is near 8.4 to 1.
3. Mexico’s population of 133 million is about 3.3 times larger than Canada’s.
4. Despite having a higher index, the 3rd-ranked market produces 4 times less GGR.

This disparity may stem from distinctions in laws. In Canada, licensed portals have operated since 2004, whereas Mexican gambling legislation has not been updated since 1947. The latter market lacks specific iGaming rules, leaving the vertical unregulated.

Concurrently, this information should not be interpreted as a direct indicator of the link between real demand and GGR. The Blask Index reflects overall interest in entertainment projects, whereas profits are calculated using data from certain tracked portals.

The Main Things About iGaming in North America

The difference in online search values between the 1st and 10th spots is x23, while the gap in estimated revenue is roughly 2,800-fold. This study shows that high user demand alone does not ensure corresponding financial outcomes.

The following aspects can impact the final figures:

• legislative peculiarities;
• the maturity of the gambling market;
• the range of websites included in profit calculations.

Gaminator’s team continuously monitors the entertainment industry to keep clients informed about the most important news, current market trends, and major business events. With our professional guidance, you can start and scale a successful online casino project.