Novomatic at the Global Gaming Expo 2025: Novelties and Flagship Products

Organisers are expecting around 25,000 attendees from more than 120 countries to join. The exhibition will showcase innovative solutions from over 400 brands, making it a truly vibrant and dynamic experience.

Key Products at Novomatic’s Booth

The content supplier occupies Stand #1259. The display features several exciting debuts specially designed for the North American gambling sector.

Let us take a closer look at some of the company’s most eagerly awaited offerings:

Slot Machines

A key highlight of the programme is the DIAMOND X 1.55J Quattro terminal. It features a 55-inch curved UHD monitor, a built-in audio system, and an advanced TouchDeck interface. Furthermore, the cabinet can be installed as part of 4- and 6-bank configurations.

Another series of hits includes the following V.I.P. X models:

• Royal 1.85;
• Galaxy 2.65;
• Lounge 2.32;
• Dream 2.43/3.43.

Each machine features a large UHD screen, integrated lighting, and ergonomic seats designed for long gambling sessions.

Gaming Content

Rising Treasures is set to be a major hit. The user-friendly library is driven by Novo Line software.

This solution includes:

• Xtra Spins;
• Free Games;
• Prize Upgrades.

Additionally, the package features a fresh release, Ultra Boost Link 3 Treasures, which offers a cutting-edge 3-pot mechanic with reel matrix functionality. Among other new propositions in this segment are the 2-title XTENSION LINK Evolution suite and the Piggy Prizes — Wish of Riches game.

Administrative Solutions

Novo Unity Pro is another gem. The user-friendly EGT system provides players with access to Novomatic’s premier live shows, along with virtual and automated amusement options.

The platform offers the following:

• poker;
• roulette;
• baccarat;
• blackjack.

All gambling content is supported via a single interface and can be linked to several cabinets simultaneously, enabling multiplayer sessions.

The company’s flagship product, Novovision, is also featured in the expo programme. The studio will showcase an upgraded version of its CMS, designed to monitor all kinds of operational activities. This service allows casino owners to customise and combine separate software components according to their needs.

The product features:

• applications for organising cashless games;
• instruments to create and personalise loyalty programmes;
• an expanded array of indicators to evaluate player behaviour;
• an analytical module capable of generating real-time statistical reports.

Studio’s Localised Offerings

A special area at the company's booth is dedicated to the Novomatic Americas branch. Currently, the division mainly focuses on developing niche solutions that cater to the cultural traditions of different regions.

At G2E, a range of VGT cabinets will be showcased to strengthen the studio's retail footprint in Puerto Rico. This campaign is branded as Street Smart.

The department’s Managing Director emphasised the primary objective: to create a safe, effective, and innovative gaming environment. According to Jakob Rothwangl, this goal is reached by launching upgraded terminals, broadening content selection, and refining in-house systems.

For the branch’s representative, G2E is not just about displaying fresh niche solutions. It also serves as an ideal platform for the corporate team to unveil a long-term strategy that helps operators achieve consistent revenue growth.

Expectations for the Exhibition

The gathering in Las Vegas is among the biggest gambling events this autumn.

It lays the groundwork for:

• establishing new business ties;
• bolstering and expanding existing partnerships;
• presenting cutting-edge releases that set industry trends.

Novomatic AG’s VP of Global Sales and Product Management explained that the expo is the perfect platform to showcase the whole spectrum of groundbreaking solutions. Thomas Schmalzer’s team aims to present the best proprietary products, including innovative terminals, superior gaming content, and ultra-high-performance systems. The portfolio delivers top amusement value along with an outstanding entertainment experience.

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