Novomatic’s Successful Performance at ICE Barcelona 2026: Summary

Exhibition Zone's Impressive Scale

The event’s organisers emphasised that the January edition was highly successful, strengthening its position as Europe’s leading gaming hub.

Key highlights of the 2026 show included:

• participants from 186 countries;
• over 600 exhibitors in the main programme;
• more than 65,000 guests registered across 3 days;
• over 300 representatives of regulatory authorities;
• more than 200 expert speakers sharing valuable insights.

The company's stand was conceived as a cohesive innovation ecosystem, featuring dedicated zones for different branches and partners.

The following brands took part in the expo:

• APEX;
• Ainsworth;
• Löwen Entertainment;
• Novomatic’s British, Spanish and Italian divisions.

A dedicated area was created to demonstrate niche solutions tailored to the LatAm market. This step clearly emphasised the corporation’s strong presence across over 130 regulated jurisdictions.

The supplier’s booth blended technological presentations with elements of its renowned hospitality.

Along with the newest equipment and software, attendees enjoyed:

• traditional Austrian cuisine;
• a lively Fiesta Spirit photo zone;
• drinks and snacks at the AdmiralBet bar;
• darts matches with professional player Max Hopp.

Demonstration of Novomatic’s Products

At ICE Barcelona, the provider created several portfolio-focused sections that highlight the current priorities of land-based casino owners.

Premium Slot Terminals

The ground segment featured both well-known and new models for regulated markets:

• V.I.P. X Galaxy 2.65;
• DIAMOND X Quattro 1.55J;
• V.I.P. X Galaxy Lounge 2.65.

All terminals boast innovative displays, user-friendly touch panels, and advanced audio systems, delivering stable performance and a captivating entertainment experience.

Fan-favourite game suites contributed to increased interest and engagement on the exhibition floors. Accompanying these packages, the developer showcased its cutting-edge jackpot-powered products.

Progressive Features

New additions to the signature XTENSION WORLD amusement realm were a central highlight of the expo.

Several significant updates within the accumulative pool niche were presented during the event:

• VISION LINK — a fresh narrative designed to prolong entertainment session durations;
• XTENSION LINK Volume 5 — an expansion for 1 of the most popular franchises;
• IMPERA PROLINK 2 — a solution boasting an enhanced set of progressive features.

Novo Line Back End

The key standout of this stand section was the showcase of RISING TREASURES II. The novelty smoothly complemented the studio’s well-known product range with new designs and additional bonus features.

The demonstration was supported by scalable content mixes with adaptable settings customised for different market needs. GAMINATOR X5 and Impera Line HD Edition 10 drew the most attention from visitors.

Novo Unity Pro System

The platform reaffirmed its position as the company’s premier solution for serving e-tables.

It supports titles such as:

• Sic Bo;
• roulette;
• baccarat;
• blackjack.

This EGT back-end features a module-based foundation that enables flexible setup, optimised seating, and broadened wagering options to suit audience needs.

NOVOVISION CMS

The management system, presented as a universal instrument for overseeing the gambling floor’s infrastructure, drew notable attention at the exhibition.

Its core capabilities include:

• live analytics;
• a conveniently scalable architecture;
• comprehensive, hall-wide integration of processes.

Studio’s Accomplishments at ICE 2026

The expo finalised with the European Casino Awards, where the developer secured 4 esteemed accolades:

• Best ETG Product — Novo Unity Pro;
• Sustainability Initiative — PV System;
• Best CMS/Software Product — NOVOVISION;
• Best Slot Machine — DIAMOND X Quattro 1.55J.

In addition, Johann Graf’s 45 years of dedicated work were honoured with ICE’s Landmark Award. The Executive Board’s Member, Stefan Krenn, accepted the title on behalf of Novomatic’s founder.

Commentaries on the Event Performance

Mr Krenn emphasised that this year’s exhibition marked a pivotal moment for the corporation. The global recognition validates its strategy and technological strength, while the award-winning titles highlight the breadth of work across all departments and reinforce the trust of international customers and associates.

Thomas Schmalzer, Novomatic’s VP of Global Sales & Product Management, underlined the significance of close cooperation with niche companies and analysing their feedback. In his view, such partnerships allow for the creation of groundbreaking products that improve operations and elevate player enjoyment. He expressed anticipation for demonstrating further technological breakthroughs at ICE 2027 and other leading industry events.

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