The country has become a global leader in the share of online gambling in the economy. For comparison, in states like Australia, Canada, and the UK, this parameter typically fluctuates from 0.04% to 0.3%. The Philippines’ percentage is among the highest worldwide, reflecting the rapid expansion of the digital entertainment sphere.
During the reporting period, the gambling sector's GGR soared by an impressive 27% YoY to reach $1.84 billion.
Other important figures for Q1:
The pivotal moment occurred in Q4 2023, when the digital segment’s profit almost tripled to $325 million. Since then, the vertical has experienced steady growth, averaging 21% per quarter. This boost was linked to a crackdown on POGOs and shadow casinos serving overseas VIP customers.
The rapid expansion of the online gambling sphere has sparked public and political controversy. The introduction of stricter market regulation measures is currently being considered and actively discussed in various circles.
Among the initiatives under deliberation are:
PAGCOR, the country’s gambling regulator, has also called for the removal of all outdoor niche ads, such as banners and billboards.
The iGaming industry's progress relies heavily on the government’s approach to its regulation. Although there have been initial efforts to impose stricter rules, both local citizens and potential investors remain highly interested in the county's online sector.
The Fourth Wall, a market research agency, surveyed residents regarding their attitude towards gaming. The findings revealed that safety and legitimacy are the most important factors for locals when selecting an entertainment portal. Consequently, many players have stopped participating in street gambling and using unregulated platforms.
Approximately 7% of punters still visit land-based casino venues. This tendency indicates the increasing prominence of licensed iGaming websites and a heightened interest in a secure entertainment environment.
The research firm additionally inquired about public opinion regarding the potential prohibition of all niche portals, including those holding government-issued certificates.
The results were as follows:
Furthermore, the survey analysed audience behaviour and risk profiles. Overall, 36% see themselves as moderate players who control their spending and rarely take out loans. Meanwhile, 12% were identified as a vulnerable group, as they often place bets and borrow money at the same time.
The survey revealed the following results:
The study demonstrates that oversight involves more than just rule enforcement. It also seeks to foster audience trust. First of all, locals appreciate security and prioritise legality.
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