Playson Partners with DraftKings to Strengthen Its Standing in Canada

Under the deal’s terms, Playson’s top-performing slots will be connected to the operator’s digital portal, enabling the new partner to provide its customers in the well-regulated market with a high-quality entertainment experience. The content integration process will be facilitated by Light & Wonder’s platform, which guarantees seamless and prompt software deployment.

Details of the Latest Deal

According to Playson’s press release, the provider has reached an important milestone by signing a partnership agreement with a premier brand in the North American online entertainment sphere. This beneficial contract grants the software developer entry into the fastest-growing jurisdiction in the region.

During the initial phase of collaboration, Playson’s sought-after slots from the Hold and Win collection will be integrated into the operator’s digital platform.

DraftKings’ clients will get a unique chance to enjoy such popular hits as:

• Coin Strike;
• Thunder Coins;
• Diamonds Power.

These top-rated products are widely recognised among both partners and punters for their exciting functionality, modern sound and visual design, and reliable performance. This impressive blend notably boosts audience engagement and retention.

The studio’s team highlighted that collaboration with such a prominent brand like DraftKings supports the developer’s strategic plan to grow and expand via partnerships with industry leaders.

Commentaries on the Agreement

Cristhian Zito, Playson’s Head of LatAm Squad, stated that the recent deal marks a significant advancement for the company in the region. He commended the partner studio for its high-quality iGaming services and expressed enthusiasm about providing proprietary content to the operator’s entertainment portal.

Mr Zito also mentioned that the contract demonstrates Playson’s commitment to delivering engaging products to regulated markets worldwide. This agreement aligns with the company’s strategy to expand in North America by collaborating with reputable, high-profile brands.