Playson Partners with Salsa Technology to Bolster Its Position in Brazil

Key Details of the Collaboration

Under the terms of the latest deal, Playson’s top-rated digital slots will be integrated into the new partner’s proprietary aggregation platform, Salsa Gator. Consequently, regional gambling enthusiasts will get the chance to enjoy the developer’s most popular entertainment solutions.

The list of content intended for integration includes hits from the player-favourite Hold and Win series:

• Coin Strike 2;
• Energy Coins;
• Diamonds Power.

This collaboration presents significant growth opportunities for the software developer. Having entered the Brazilian gambling sector at the start of the year, the company has just begun expanding its local customer base.

Founded in 2012, the Salsa brand has successfully integrated products from more than 110 content suppliers into its global network. Overall, the aggregator’s extensive catalogue features over 19,000 amusement solutions.

Commentaries from the Deal’s Parties

Cristhian Zito, Playson’s Head of LatAm Squad, highly appreciates the partner’s support, noting that this collaboration is important for his company’s expansion in one of the most thriving regional markets. The corporate team has already received positive feedback from local gamblers.

With this agreement, Mr Zito plans to substantially broaden the studio's loyal customer base nationwide. The representative expressed confidence that the company can develop content that precisely matches the local audience's preferences.

Eliane Nunes, Salsa’s CGO, commended the new partner for its outstanding entertainment solutions. She regards the creator’s products as highly innovative, technologically advanced, and culturally tailored. Collectively, the 2 industry leaders will deliver premium content with significant commercial appeal to operators, not only within Brazil but also internationally.