Playson’s Expansion Strategy Across Africa: New Deal with Hollywoodbets

Following negotiations, the developer has provided a range of its top digital casino slots to the operator’s website. The content integration was facilitated by L&W’s aggregation platform.

Details of the New Agreement

Thanks to this mutually beneficial partnership, Hollywoodbets’ large customer base can now access some of the sphere’s most exciting releases. The integrated suite features best-performing online games with highly engaging functionality that demonstrate excellent retention rates.

The following popular Hold & Win slots are already available on the operator’s portal:

• Coin Strike;
• 3 Carts of Gold;
• Diamonds Power;
• Thunder Coins, etc.

The content developer announced plans to add even more proprietary entertainment products to the same platform in the near future, as this collaboration continues to evolve and strengthen.

The deal is favourable for both parties: the operator is known for delivering outstanding cross-vertical experiences, and the provider has a strong presence in many regulated markets.

The latest contract further supports Playson’s expansion strategy across Africa. The supplier has signed numerous fruitful agreements in the region this year.

Commentaries of the Companies’ Representatives

Wayde Dorkin, Hollywoodbets’ Head of Product, praised the developer’s impressive portfolio for its engaging features and consistently great performance in regulated markets worldwide. In his view, these advantages make the offered content particularly valuable. Since the operator is always looking for ways to enhance its clients’ entertainment experience, incorporating the studio’s products was an obvious choice.

Blanka Homor, Playson’s Sales Director, considers this collaboration a major step forward in regional growth. She described the partner brand as exceptional and highly sought-after, expressing satisfaction in providing top content to its gambling audience through this agreement. Ms Homor is confident that players will enjoy the entertainment suite and is eager to build successful, long-term business ties.