SBC Summit 2025 to Focus on the Latin American Region and Brazil Precisely

The gathering will be held from September 16th to 18th at Portugal’s Feira Internacional de Lisboa and Meo Arena. This year, the involved area has increased by 20% and now stands at 135,000 sq m. Over 30,000 guests from around the world are expected to participate.

About the Upcoming Meeting

The Latin America-dedicated track is part of a broader Global Markets section, which will be presented in parallel with the Emerging Markets thematic block. The categories will highlight both the most successful and new promising destinations that warrant increased attention from investors, operators, and suppliers.

The decision to update the summit structure was made amid growing interest from representatives of Latin countries. In the 2024 gathering edition, the number of participants from the region skyrocketed by a whopping 126%.

Guests of the upcoming event will have the opportunity to discuss key issues with industry leaders and recognised specialists who have practical experience in local markets.

Rasmus Sojmark’s Comments

SBC’s Founder and CEO called Latin America one of the most dynamic and distinctive destinations.

He noted that the updated program addresses the most pressing challenges that companies face:

• tax policy;
• regulation;
• digital trends;
• cultural context, etc.

The tracks will cover not only regional jurisdictions but also key locations in other parts of the world, including Africa, Europe, the Middle East, etc.

Tickets for the summit are now available for purchase. Affiliates and operators can obtain free access by completing the form on the event’s official website.

Conference Calendar: Global Markets

The organisers have scheduled 5 Latin America-dedicated sessions within the stage for an in-depth analysis of local trends and development prospects.

The discussions will cover the following topics:

• amendments in gambling regulation;
• the effectiveness of taxation system reforms;
• prospects and obstacles for legislative innovations;
• marketing strategies considering cultural characteristics, etc.

A subject matter expert and an analytical group will supervise each session, adding more value to the event.

Let us review some details about the planned panels:

Competitiveness of Domestic Brands

The discussion will feature key industry figures who will explore how regional studios are becoming decent, successful contestants for international companies. Home-grown firms develop a deep understanding of Latin American realities and tailor products to the local cultural context to stay ahead.

Representatives of the following enterprises will be speakers:

• EstrelaBet;
• BetWarrior;
• Estelar Bet.

Regulated Sportsbook Sector in Brazil

The session focuses on the current state of gambling legislation in the country and strategies for effective market entry. Key attention will be paid to building sustainable presence models and the importance of local partnerships.

The panel will examine how collaboration with domestic providers and influencers enables operators to adapt to Brazilians’ specific gaming behaviours and achieve long-term success. Among the spokespeople will be specialists from KTO Group, BetMGM, Pay4Fun, and other top-tier corporations.

Transition from Ground to Mobile Gambling

This part is dedicated to the transformation of the regional entertainment industry in the digital direction.

Brilliant minds will discuss the following:

• updates in the regulatory framework;
• growth of mobile technology penetration;
• consideration of local cultural characteristics.

The event will be led by Brazil’s Senator for Tocantins and Control F5’s CEO.

New Tax and Disputes with Authorities in Peru

The central topic of the meeting will be the impact of recent fiscal reforms on the industry’s development.

Participants will discuss the consequences of the ISC introduction, including:

• risks for operators;
• increasing costs of compliance;
• possible slowdown in the pace of market growth.

Delegates from Grupo Retabet, Apuesta Total, La Tinka, and other giants will share their valuable insights.

Delays in Introducing New Regulations in Mexico

The discussion will focus on the uncertainty of the current legal framework and its impact on industry development. Participants will consider whether the protracted transition period contributes to the rise of the shadow sector and how the lack of clear rules constrains investment.

PlayUZU, Betcris, AIEJA, Codere, and similar prominent names will be engaged in this part.

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