SBC Summit Tbilisi 2026 to Gather Gambling Industry Leaders in July

The event is positioned as a key platform for discussing current trends in the online gambling and sports betting verticals, with a geographical focus spanning Eastern Europe and Central Asia.

Following the success of the 2025 edition — which drew more than 2,000 guests from 44 countries — the organisers aim to boost attendance this year to 2,500. This milestone would further reinforce the summit’s standing as one of the region’s most prestigious industry gatherings.

About the Business Event: Programme and Lecturers

The 2-day SBC Summit Tbilisi 2026 will bring together more than 70 distinguished speakers from across the globe, ensuring a wealth of valuable insights for visitors.

Key panel discussions will address:

• supervision and compliance challenges;
• operational processes and technology solutions;
• affiliate marketing strategies and cross-niche partnerships.

A central highlight of the gathering will be the SBC Regulators Summit, involving representatives of respected authorities from multiple regions.

Participants will have the opportunity to engage directly with officials from:

• Central and Eastern Europe;
• Central Asia;
• Caucasus;
• Balkans;
• Baltics.

Most of the discussions will centre on compliance with legislation, responsible gambling practices, and the adaptation of regulatory models to contemporary tech instruments. Rasmus Sojmark, SBC’s CEO and Founder, highlighted that the event will serve as a key platform for strategic dialogue and the advancement of progressive policies.

He also urged attendees to stay attentive to upcoming announcements, noting that a distinguished guest will be disclosed shortly. Their participation is expected to enhance the July summit, making it a must-visit for anyone invested in regional iGaming progress.

This part of the programme will elucidate prevailing regulatory trends and offer valuable opportunities for knowledge exchange.

Bookmaker Vertical

Special attention will be given to sports-related subjects, with sessions exploring innovative approaches to fan engagement and sponsorship. Media partnerships and expanded collaboration between athletic clubs and bookmakers will also be discussed.

SMH’s Founder, Lasha Machavariani, underscored the importance of this part of the event’s agenda, recalling that last year’s appearance by legendary footballer Alessandro Nesta drew strong interest in leadership, performance, and the intersection of sports and betting.

In 2026, the show’s programme will be broadened further. Visitors can expect detailed discussions on key issues and the opportunity to meet another high-profile figure whose presence will add further prestige to the event.

Networking and the Expo Zone

An evening programme will unfold across Tbilisi, giving participants the chance to share experiences and build business relations. Guests can also take advantage of the SBC Connect App, designed to facilitate appointment scheduling.

The exhibition area will unite operators, providers, tech firms, and affiliates, enabling direct interaction with key industry figures.

Registration will be opened soon, allowing interested individuals to confirm their attendance in advance and enjoy early-bird benefits. The summit in Georgia’s capital offers valuable opportunities for gambling leaders looking for strategic growth, innovative business solutions, and expanded affiliate networks.

Feel free to contact us to initiate a fruitful collaboration.