SBW+ 2025 Opens the Awards Season

Eventus International confirmed a strong 10th edition of Sports Betting West Africa Plus in Accra, hosted from 27 to 29 August at Labadi Beach Hotel. Day one started with opening remarks on the summit’s growth, then moved straight into sessions on analytics, attribution and affiliate scale across the region. For operators, this means immediate value through new partnerships, practical user acquisition tactics and clearer routes to lift return on marketing spend.

Highlights from Accra

The summit set a practical tone around performance and compliant growth in African markets.

Key moments of the event:

• opening remarks by McComb Victor Kankam that underlined the event’s expansion and improvement;
• “Maximising ROI: Analytics and Attribution in Affiliate Campaigns” by Joel Adonteng Peprah of Devtraco Plus and Bingobets;
• “Driving Traffic and Winning with Affiliates in Sports Betting: For User Acquisition Strategies”, which focused on the combination of content promotion, SEO and partnerships for African audiences;
• “Compliance in Affiliate Marketing: A Conversation on Ethics, Tracking and Regulation,” followed by “Click, Convert, Repeat: Optimising the Affiliate Funnel for African Markets.”

The program wrapped on Friday, August 29, with a clear emphasis on measurable outcomes that teams can take back to their roadmaps.

More Details of the Summit

From the main stage, Kankam said he wanted to see a sustainable and ethical betting ecosystem that joins up stakeholders, improves transparency and integrity, and supports responsible play. He added that such a framework would shape the future of West African iGaming, help clean up the market, bring businesses into local communities and protect shared values.

Looking ahead, SBWA+ remains the key meeting point for operators, regulators and suppliers. The 2025 edition kept its reputation as a deal closer, with sessions that helped teams understand current rules in Ghana, Nigeria and neighbouring countries, and learn best practices to raise profits and market share in a fast-growing region.

Multiple networking blocks gave decision makers room to finalise agreements, while the exhibition floor showcased tools and services from local and international providers. An agenda of timely topics was accompanied by insights from noted speakers, including Peter Mireku of the Gaming Commission of Ghana and Solomon Godwin of Booming Games. The coastal setting at Labadi Beach Hotel added a relaxed backdrop.

SBWA+ 2025 Awards

Eventus International has opened several nominations to recognise excellence and innovation across African gaming. Categories included 10+ different titles from the Supplier of the Year to the Outstanding Speaker. To celebrate women in gaming, the event also specifically showcased the Innovation Queen of West Africa and West Africa’s Rising Star in Leadership.

West Africa’s flagship summit has depicted the importance of measurable marketing, clean compliance, and real deal flow. Meanwhile, the awards spotlight the people and projects that shaped the region’s next chapter.