SiGMA North America Is Expected to Inject $12.9 Million into Mexico’s Budget

Estimated Spending of Visitors

Participants’ expenses will account for the lion’s share of the revenue, with organisers projecting that attendees will spend around MXN 170 million (USD 9.96 million) across the 3-day summit.

This sum encompasses:

• MXN 90 million (USD 5.27 million) — accommodations;
• MXN 45 million (USD 2.64 million) — food and beverages;
• MXN 35 million (USD 2.05 million) — transport, entertainment, and other services.

On average, international delegates and domestic visitors are expected to spend 4.5 and 3 hotel nights in the city, respectively, totalling roughly 12,600 stays. Additionally, bars, restaurants, retail outlets, transfer services, and other local businesses will see a corresponding boost in demand.

Event Organisation and Infrastructure

Guests’ spending is not the only source of income for the state budget. An additional MXN 48.5 million (USD 2.84 million) will be generated before the 3-day event even starts.

The sum allocated to show preparation covers:

• venue rental;
• expo booth construction;
• logistics and technical support;
• other essential infrastructure.

Altogether, attendees and organisers are set to pump nearly MXN 220 million (USD 12.89 million) into the country’s treasury. This figure accounts for direct expenses alone, excluding induced profits from job creation, additional sales, and other knock-on effects.

These numbers point to a strong debut for the summit. If this momentum holds, organisers can look forward to even greater figures in the years to come.

Event’s Expansion: Outlook

By 2030, the summit could generate MXN 315–390 million (USD 18.46–22.85 million) for the national economy, largely driven by rising attendance. Forecasts suggest the audience could swell to 5,000–6,300 people within 4 years.

The event’s 2026 edition will welcome 4,000 guests, including:

• 1,000 gambling business owners;
• 850 affiliate agencies and specialists;
• 200+ expo participants and sponsors;
• over 150 speakers from various niches.

This list underscores the summit’s wide reach, bringing together operators, software suppliers, market analysts, and other key industry representatives. The conference’s programme will centre on the issues and advancements influencing the gambling sphere’s development.

Panel discussions will cover the following topics:

• fintech;
• regulation;
• blockchain;
• digitalisation;
• responsible gaming;
• cross-border cooperation;
• AI and other promising innovations.

Beyond practical business challenges, the conference will also explore groundbreaking concepts and prototypes, providing visitors with a platform to discuss the latest developments and potential partnerships in the areas mentioned above.

Summit Location and Mexico’s Industry

Increasing attention to the local market was a key factor in selecting the host city:

1. Strong internet penetration. More than 83% of the state’s residents have web access, with around 93% of users going online via portable devices.
2. Ongoing digitalisation. The iGaming segment is projected to almost double in volume. With a CAGR of roughly 15%, the vertical could grow from USD 970 million in 2025 to about USD 2 billion by 2030.
3. High daily traffic to gaming platforms. The country now ranks among the global top 10 by this parameter. The industry’s overall upturn and its huge mobile audience continue to attract numerous operators and providers.

Feel free to contact us to initiate a fruitful collaboration.