Tbilisi Summit Sets the Eastward Development Direction

This October, the Tbilisi summit returns with an expanded conference agenda that connects delegates with expertise from Eastern Europe and Central Asia. The meeting, delivered with a Georgia-based co-organiser, will run at the Sheraton Grand Tbilisi Metechi Palace from October 15 to 16 and focus on marketing, regulation, and talent. For operators, the program converts local knowledge into practical steps for entry and sustainable growth.

Agenda Highlights and Regional Insight

SBC’s founder noted that the schedule was shaped with input from local professionals who understand how fans respond to athletes, why crypto gained popularity in gaming here, and how to reach players across diverse markets.

Day 1 concentrates on market entry and scale:

1. Panels detail how to win audiences through locally tuned marketing.
2. Compliance sessions unpack multi-jurisdictional demands across taxation, GDPR, and safer gambling without losing operational speed.
3. Beyond rulebooks, speakers show how land-based venues add digital layers to match shifting expectations.

The day closes with a straight talk on crypto in iGaming. Experts will weigh its value for payments and trust against the risks that require careful control.

Day 2 shifts to sports and engagement:

1. Discussions explain how athletes shape communities, brand trust, and responsible play, with case studies of successful partnerships.
2. eSports and fantasy formats are reviewed as routes to reach younger, skill-focused audiences.
3. Experts compare gamification tools from leaderboards and missions to loyalty programs, as well as highlight the mechanics that sustain long-term activity.
4. A talent segment outlines how firms hire and retain top tech and product people from Georgia, Armenia, Ukraine, and neighbouring hubs.

The programme ends with the influence of major tournaments such as the World Cup and the Olympics, and how sponsorships are reshaping the business of sport.

Participation Details

Looking ahead, SBC’s leadership stressed the practicality of the content and its value for preparing businesses for the region’s next phase. Early Bird access is available now, with a Full Event Pass priced at $150, which includes every conference session, the exhibition floor, and evening networking across both days. Operators and affiliates can qualify for complimentary passes.