Affiliate Leaders Summit Scales Up and Launches Its Awards Ceremony

The business gathering will take place on September 16th–18th as part of the larger SBC Summit in Lisbon, on a separate site at the Portuguese FIL exhibition centre.

Expectations and Forecasts of the Organisers

The demonstration area of this year’s edition will be increased by 40%, which reflects the growing influence and demand for the business event. The inaugural edition in 2024 received high NPS ratings. Affiliates estimated the meeting at 79, and operators’ mark was 68.

In 2025, the organisers expect to host 8,000+ representatives of gambling brands and 3,500 professionals of the partner marketing segment. All participants will have full access to the SBC Summit’s offers, including the main expo with the latest gaming tech developments and discussion panels led by principal industry speakers.

Guests will be able to visit the stands of influential niche companies:

• Shake;
• Novibet;
• Megapari;
• Flashscore;
• Catena Media;
• Kaizen Gaming;
• Clever Advertising, etc.

This opportunity will give attendees direct access to the largest referral systems, advanced marketing services, and promising cooperation possibilities.

Affiliate Leaders Stage: Topics and Speakers

Delegates will enjoy a rich 3-day programme of keynotes, discussion panels, and similar sessions covering the main stages of partner promotion evolution.

Among the announced topics are:

• developing community-oriented strategies using SEO optimisation;
• rethinking the effectiveness of niche solutions with MarTech tools;
• using AI and finding growth points outside the Google ecosystem;
• discovering the notable future roles of affiliate program managers.

Following the introductory offerings, there will be a series of debates with top industry executives and practical workshops covering a variety of subjects.

There, visitors will discuss:

• key protocols for automating and scaling CRM systems;
• top algorithms for verifying the authenticity of digital content;
• transparency of financial transactions and commercial deals, etc.

The goal of the speakers is to provide attendees with insights into the most effective strategies and tools for long-term growth and increased profitability in the dynamic iGaming sector.

Guest panellists include:

• Entain’s Deb Lee;
• Traffic Lab’s Peter Gunni;
• Dilanti Media’s Johan Styren;
• Sofascore’s Filip Komljenovic;
• Rooster Partners’ Owen Ordway;
• SEOBROTHERS’ Eugene Ravdin;
• Natural Intelligence’s Jonathan Edelshaim, etc.

In addition to the main and niche stages, the major summit will also feature new categories dedicated to global and emerging jurisdictions. The high interest in cross-segment growth strategies has driven the expansion of the format. The organisers believe that participating in such panels is the best way to learn effective regional approaches and practices to meet the needs of potential audiences.

Rasmus Sojmark’s Comments on the Event

SBC’s Founder and CEO stated that the launch of the Affiliate Leaders Summit last year was a notable milestone in the history of gaming shows. His team received impressive feedback and realised the need to go beyond. Guests can expect 3 intense days to immerse themselves in niche topics and make the most of the conference.

The executive also expressed vivid enthusiasm about the debut of the Affiliate Leaders Awards. He believes partners play a vital role in developing the gambling sphere, and the ceremony is a perfect environment to praise their work.

The 2nd-edition meeting is an integral part of the large-scale SBC Summit. Attendees will have access to all areas of the grand event to focus on the fields that are most important to their business.

Also, feel free to contact us if you would like to launch a profitable entertainment project or scale the existing one.