The conference, held earlier this July, served as the PPF board’s official introduction. The occasion also provided a valuable opportunity to showcase the Forum’s key advantages for the lawful gambling business in Brazil.
The discussion centred on the following topics:
The IBIA’s delegates commended the PPF’s progress and highlighted the importance of ongoing dialogue between the governance and commercial sectors. The representatives assert that regulatory authorities, payment systems, and legal gambling businesses can effectively improve the market’s integrity through collaborative efforts.
The coalition was established earlier in 2025, bringing together leading financial service and technology suppliers operating within Brazil’s regulated sector. The PPF is now seeking new members to support compliance and engage in related projects.
Among the current participants are:
The alliance is led by Z.ro Bank’s Marcelo Bueno M. Carneiro and Pay4Fun’s Ari Celia. The Forum’s main goal is to build and reinforce connections with authorised bodies to effectively tackle illicit operations and oversee financial transactions within the entertainment sector.
The PPF was established as part of the IBIA to address the need for improved measures to prevent illegal gambling activities. The larger organisation brings together over 70 enterprises and more than 140 gaming brands worldwide, overseeing nearly $300 billion of revenue each year.
The Forum’s representatives aspire to create a unified system for Brazil’s payment service providers. They are working on improving internal processes and forming a shared database that assists with identifying risky activities and unauthorised trade codes.
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