Denmark’s Spillemyndigheden Reports Steady Growth of the Gambling Sector

Gambling Revenue Breakdown Across Verticals

All types of real-money gaming are officially allowed in the country.

Denmark's entertainment sector is roughly divided into the following verticals:

Online Casino

This segment’s income in July reached DKK 349 million, representing a 20.5% increase from the previous year.

Revenue distribution was as follows:

• DKK 291.7 million — online slots;
• DKK 22.2 million — blackjack;
• DKK 16.8 million — roulette.

A small percentage originated from other types of commercial digital content, including bingo, poker, and similar online entertainment products.

Bookmakers

Following a 2-month period of decline, wagering projects’ profit has increased by 6%, exceeding DKK 159 million.

The fund distribution across various niches is detailed as follows:

• DKK 114.5 million — mobile betting;
• DKK 28.1 million — desktop deposits;
• DKK 16.8 million — retail wagers.

Land-Based Casinos and Slots

In July 2025, the sphere's income totalled DKK 90 million, reflecting a 2.5% YoY decrease. Approximately 80% of this profit originated from gambling venues, while retail outlets in restaurants contributed 19.9%.

Casino revenue grew by 18.8% to DKK 33 million. The land-based vertical also encompasses a new gaming segment: offline bingo, which was recently launched and has already brought DKK 2 million.

Danish Market’s Reforms and Prospects

By the end of August 2025, 62,577 individuals had registered in the nationwide ROFUS gambling self-exclusion system, as indicated in the Spillemyndigheden’s report. It is 170 fewer than the previous month. Approximately 65% of programme participants opted for permanent access blocking.

As betting volumes continue to grow across all verticals, the local government has commenced discussions on new gambling reforms. Among the proposals was banning niche advertising during sporting events, a measure already adopted in the UK and France.

Another suggestion involves increasing funding and enhancing work conditions for treatment centres dedicated to at-risk players. This initiative has received support from the licensed operator community.

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