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SBC Summit Tbilisi’s 3rd Edition to Unite Leading Industry Representatives
The business gathering is scheduled to take place from October 15th to 16th at the Sheraton Grand Tbilisi Metechi Palace, Georgia. Organisers expect that more than 2,000 senior gambling executives will join the show.
Main Information About the Summit
The event offers a wonderful opportunity to exchange strategic insights, make new business connections, and share experiences from different regions.
A diverse group of attendees is expected, including:
- local and international operators;
- equipment and software providers;
- representatives of regulatory bodies;
- divisions of premier gambling corporations.
The ACM legend and World Cup winner Alessandro Nesta will be a special guest at the summit. On the 1st day, he will give a welcoming speech on leadership, sustainability, and the lessons gaming businesses can learn from top sports.
On October 16th, he will join a panel to discuss how athletic icons affect the amusement industry. Specialists from 1xBet, SMH Global, and other well-known brands will also take part. The discussion will focus on how renowned athletes can help gambling enterprises enhance credibility, engage audiences more effectively, and promote responsible gaming.
Agenda of the Show: Highlights
On October 15th, a line of seminars will cover various niche topics, including:
- effective implementation of AI tools;
- regulatory and compliance challenges;
- breakthroughs transforming the global market;
- key aspects of industry oversight in the region;
- strategies for establishing long-term business ties;
- emerging betting formats gaining traction in Eurasia;
- responsible gaming promotion in the Caucasus and beyond.
The event’s agenda features sessions led by more than 60 specialists, including:
- NES’ Elie Honain;
- Entain’s Dainis Niedra;
- Setanta Sports’ David Japaridze;
- Megabet Plus’ Nick Laconico, and many others.
A dedicated panel will be established for officials from regulatory bodies, bringing together policymakers and other experts from Estonia, Malta, Bulgaria, Lithuania, and Georgia. Rombet, Romania's premier organisation promoting responsible gambling and stringent supervision in the region, will be a special, exclusive guest at the summit.
In addition to the discussions, an exhibition will take place, expecting to host 700 operators and 200 affiliate professionals. At the expo, participating brands will showcase their latest tech innovations and breakthroughs in AI, payment systems, security, and other areas.
Additional Entertainment Events
The summit's participants will have the opportunity to visit diverse venues for networking and building strong professional relationships.
To create a laid-back and friendly atmosphere, the following has been prepared:
- Opening party. The selected location for the day-1 celebration is the Stamba Hotel. All guests are welcome to attend the grand occasion.
- Poker contest. Sponsored by Evenbet and Betlive, the tournament will take place on October 16th at Sheraton Grand Tbilisi. Admission is free, but participants of the competition are required to register in advance, as space is limited.
- VIP banquet for C-levels and operators. The chosen venue for the day-2 gathering is the Republic Restaurant. Another celebration will follow, both demanding an invitation.
- Closing party. The final meeting will be held on the 2nd floor of the Republic Event Hall. Admission is free for all visitors.
The summit's organisers offer 2 types of tickets — Full and Group. As is common for such events, affiliates and operators are often given complimentary passes to enjoy the occasion.
2025 Edition: Expectations
Rasmus Sojmark, SBC’s Founder and CEO, stated that the show intends to bring together representatives from various Eastern European and Central Asian nations. He highlighted that each regional market possesses significant growth potential.
He credits their success to:
- innovative and creative approach;
- dependable partnerships and networks;
- a strong grasp of national cultural peculiarities.
Lasha Machavariani, SMH Global’s Founder, described the event as a must-visit for anyone wishing to expand into the specified Eurasian regions. He believes Georgia serves as a strategic hub on the continent and is an ideal place to unite leading industry figures. This year, attendees will get a more detailed look at the local scene with its current trends and sought-after entertainment formats.
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