EGBA Calls for EU Support on New Responsible Gambling Standard

The European Gaming and Betting Association (EGBA) urged delegates across Europe to back an updated framework aimed at strengthening player protection. Introduced to the European Committee for Standardisation (CEN) in 2022, the proposal focuses on identifying harmful behavioural patterns across the iGaming sector. Voting closed on 25 September, and the initiative has gained official cross-border status.

Outcome of the Framework Approval

Following the endorsement, the industry now operates under a shared set of criteria for tracking user behaviour. This achievement strengthens consumer protection and simplifies oversight for national authorities, who previously relied on inconsistent monitoring practices.

Earlier this year, the European Forum of Gambling Regulators (GREF) publicly backed this project, which gave it considerable weight ahead of the vote. Consequently, the final approval received broad support from the majority of participants.

EGBA’s Secretary General, Maarten Haijer, described the decision as a defining moment for ensuring safer gambling in Europe. He noted that the initiative reflects constructive cooperation between experts, regulators, and businesses working together on improving player protection.

Relevance of the New Benchmark

Europe’s shift from traditional venues to digital platforms has made it essential to track and manage risky behavioural patterns. Currently, no single EU guideline defines what counts as a risk indicator. Each country applies its own definitions, which makes data comparison and coordinated action difficult.

The new system will introduce a list of clear behavioural markers, such as:

• changes in session frequency;
• longer activity periods;
• and irregular or impulsive spending behaviour.

Having one recognised reference point increases the predictability and efficiency of the entire system. Authorities can now apply consistent oversight models, while businesses gain access to precise and uniform tools for safeguarding users.

Process of Development

The benchmark was the result of years of joint work between the EGBA and a wide range of specialists.

The following parties were involved in its creation:

• national regulators;
• researchers and academics;
• consumer protection and addiction prevention experts;
• industry representatives.

Their combined input provided the project with a strong scientific foundation and ensured that the framework would be applicable across multiple European jurisdictions. Although the adoption of the standard remains voluntary, it offers all EU countries a practical and unified method for improving consumer safety.

Now, with the CEN vote concluded and the framework officially approved, the unified benchmark is expected to take effect in 2026. This marks a key phase in harmonising responsible gambling standards and promoting a safer, more consistent approach throughout the European sector.