EGT Digital Collaborates with Optimove to Enhance Its X-Nave Platform

Highlights of the New Deal

As indicated in EGT Digital’s press release, the dedicated Positionless Marketing Platform will be integrated into its modular system. This will enable the studio’s partner operators to access a broader array of real-time promotional services.

Among the core features of the product are:

• solutions that optimise and speed up local campaign deployment;
• instruments for launching unique advertising strategies powered by AI technology;
• tools designed to improve audience retention via intelligent, data-driven player involvement.

Optimove’s innovative approach aims to give casino marketers maximum speed and independence in their actions. Niche experts will no longer need to depend on other parties and wait for responses. The platform improves workflow and helps achieve better results.

Thanks to X-Nave’s expanded functionality, customers will be able to:

• greatly enhance the personalisation of their projects;
• quickly launch and test advertising formats;
• notably boost the lifetime value of players.

In the long run, the new tool will enable operators to improve their financial and promotional metrics, thereby increasing their competitiveness and profitability.

Commentaries from the Deal’s Parties

Georgi Mihaylov, EGT Digital’s Deputy CEO, views the inclusion of Optimove’s platform as a major advancement in enhancing the proprietary X-Nave ecosystem. He stated that operators now have access to a broader range of analytical data and can maintain highly personalised, real-time interaction with customers. These improvements are expected to boost audience retention to record levels and drive ongoing growth in player LTV.

Motti Colman, Optimove’s VP of Revenue in the iGaming segment, commended the partner for advancing the gambling industry with its innovative and adaptable X-Nave platform. He believes that both brands working together can empower operators to realise the full commercial potential of their startups and utilise detailed analytics to design targeted, creative advertisements. The automatic optimisation feature will also streamline the rollout of fresh promotional campaigns.