Brazil’s Mobile-Optimised Sportsbooks Account for 98% of Industry Traffic

Brazilian Wagering Segment’s Expansion

Since June 2025, licensed operators holding a special permit from the local Ministry of Finance have been allowed to publish their betting apps on the Play Store. Industry representatives quickly seized this new promotional opportunity.

The following brands were among the first to appear on Google’s service:

• Betano;
• Superbet;
• EstrelaBet;
• Betnacional;
• Aposta Ganha.

The primary characteristic of the platforms is the transparency of each transaction. Oversight regarding adherence to this requirement is conducted at the governmental level.

Initial Outcomes of the Revised Policy

In just one month of operating in the expanded format, Brazilian entrepreneurs have set a new traffic record with over 173 million users, which is nearly 80% of the population. A total of 2.12 billion visits were reached, primarily through direct access — gamblers typed the portal or app name into the search bar or utilised previously saved bookmarks in the browser.

Google’s policy update also influenced the time players spend on entertainment websites. The average session duration in May was 14 minutes, compared to 13 minutes in February. About 77% of visitors viewed not only the homepage but also explored other sections of the betting platforms.

Requirements for Entrepreneurs in Brazil

To continue the promotion of gaming products on Google Play, operators are required to comply with several essential rules.

The following obligations must be adhered to:

• working solely with individuals over 18;
• accepting stakes only within the country;
• displaying a clear and legible adults-only mark on all content;
• complying with all government guidelines for responsible gambling.

The policy update was driven by the rollout of a sustainable, centralised system for controlling the betting vertical in the country. Google’s experts aim to assist the Brazilian government in every possible way to establish a safe environment for sportsbook apps. At present, around 160 niche operators are registered within the jurisdiction.

Expert Perspective on the Market's Current State

The news outlet G GATE MEDIA’s analysts stated that the introduction of lawful wagering products on Google Play marks a significant advancement in the development of Brazil’s regulated market. Licensed brands now hold a clear edge over offshore rivals.

The initial results were achieved promptly. Experts reported that within a single month, more than 95% of gambling enthusiasts had become clients of approved companies possessing official certification.

Gaminator’s proficient team consistently monitors the industry to ensure clients stay informed about the latest news, events, and updates. With our support, you can launch and grow a profitable sportsbook project anywhere in the world. We also offer cutting-edge betting software from top-tier providers for sale or rent.