SBC Hosts a Prestigious Charity Event in Lisbon Ahead of the Main Summit

About the Prestigious Charity Event

The show will be held on the evening of September 15th, preceding the SBC Summit 2025 in Lisbon. The organisers intend to draw leading figures from the gaming and betting segments. The event serves as an entry point to the main conference, scheduled from September 16th to 18th.

The charity initiative has already attracted substantial financial support from renowned brands and continues to draw new prominent partners.

The list of confirmed sponsors includes:

• IGP;
• Alea;
• Spribe;
• Soft2Bet;
• Sportingtech;
• Vegas Legends.

Rasmus Sojmark, SBC’s Founder and CEO, highlighted the significance of gathering the best team for this event. He is glad that key market representatives have agreed to lead and participate in the meeting.

The executive is confident it will be one of the corporate team's biggest and most unforgettable projects. The specialist also assured that his organisation will put in considerable effort to make the summit the premier gambling event.

Programme’s Hosts

Mr Sojmark has invited 3 esteemed industry experts to lead this year’s charity edition.

Let us learn more about the selected hosts:

Shona O’Donnell

The meeting will be led by a specialist in branded shows who has experience in senior positions at reputable market organisations.

Among them are:

• Clarion Events;
• Better Collective;
• iGaming Business.

Ms O’Donnell has participated in SBC’s projects for many years and is now proud to lead one of them herself. The spokeswoman stated that it has been a wonderful experience to work with such an incredible team. She is confident that the forthcoming gathering will greatly bolster the summit’s position on the international stage.

Thomas Rasmussen

The former executive of the globally recognised gambling companies Betsson and Entain will also lead the event. For 12 years, he successfully managed budgets exceeding €100 million and directed 13 marketing and commercial branches.

Mr Rasmussen expressed his enthusiasm for supporting colleagues and the SBC team in this initiative. Years earlier, the representative would not have even imagined that someday he would get the opportunity to work on such a large-scale project and help raise a significant amount for charitable causes. The expert is convinced that this will be a truly memorable experience.

Russell Feingold

The third key person involved in the meeting has nearly two decades of expertise in the field of sports charity. He gained the greatest fame in this area after organising a unique programme, Soccer Aid 2025. As a result of this project, £15 million was raised for UNICEF.

Mr Finegold expressed excitement about participating in the upcoming event. He believes the team will meet and surpass all the established objectives. The representative also considers it beneficial that the charity gathering is scheduled right before the SBC Summit.