SiGMA Central Europe 2025: Overview of the Prestigious Business Event

Key Details of the Conference

The programme was extensive and revolved around topics influencing the growth of the regional gambling sector.

The show’s agenda encompassed:

• inspiring keynote speeches by industry leaders;
• political debates on oversight across both local and international markets;
• an entertainment programme featuring popular celebrities and influencers;
• presentations of the newest content and system solutions for the B2B niche.

The business gathering began with a speech from the President of the European Parliament. Roberta Metsola emphasised the importance of a more coordinated regulatory approach and promoting responsible gambling.

The spokeswoman hopes the region will maintain its competitiveness. All industry stakeholders must recognise the existing restrictions. Regulation is essential for sustainable, long-term development, although it remains somewhat fragmented.

Among the conference's central highlights was a session supported by Melbet and led by Kamaru Usman. The former UFC champion discussed how discipline and consistency are pivotal for achieving success.

He emphasised that the most crucial step is the first one. When someone knows it is time to act but feels fear, it becomes a major obstacle. Once a person decides to start, maintaining regularity becomes key.

The conference gathered numerous well-known sports and gaming figures, including ambassadors from various firms:

• 1xBet;
• Spribe;
• Betsson.

The latter brand’s CCO delivered a compelling and insightful keynote speech. Ronni Hartvig highlighted the crucial role of business agility in adapting to increasing regulatory pressure and evolving marketing realities.

He pointed out that media advertising expenditures keep climbing, and the Cost-Per-Action model has become more pricey than ever. Furthermore, user behaviour is shifting: audiences now engage with entertainment content in completely different ways. To stay relevant and competitive, the industry must proactively and confidently embrace emerging challenges.

Awards Сeremony

The gala event was held at Cinecittà Studios and started with a live orchestra conducted by Dario Vero, performing the “Gladiator” soundtrack. The musician Sting also contributed by delivering a recorded video message and presenting labelled wines to guests. Following this, 30 prestigious awards were granted.

The winners in the B2B and B2C categories included:

• Altenar;
• BetConstruct;
• Riddick Partners;
• Pragmatic Play, etc.

During this section, several auctions took place, raising €193,800 to fund the SiGMA Foundation’s important projects related to education, healthcare, and community.

Here are some additional notable achievements:

1. Vardges Vardanyan, the Founder of Digitain, received a special award from the event’s organisers.
2. Interad AE, a firm based in Greece, won the Pitch competition with its innovative TOROTIPS platform.
3. Vitalentum, recognised for its advanced image processing technology, was awarded for its groundbreaking AI-driven solution.
4. Fernando Saffores, Focus Gaming News’ Founder, was acknowledged for participating in all of SiGMA’s global sessions. The media outlet was also named the best of the year.

The upcoming SiGMA South Asia gambling summit will take place in Colombo, Sri Lanka, from November 30th to December 2nd. This edition marks the conference’s debut in the region. Organisers anticipate more than 5,000 delegates to attend, with the goal of discussing industry-relevant topics such as local legal oversight, e-commerce, and investments.