SBC Summit Americas 2026: Preliminary Programme

The event’s key objective is to provide attendees with a comprehensive understanding of current legal standards and enforcement trends. The programme is designed to facilitate the exchange of experiences and discussions on effective adherence to regional laws, ensuring participants gain practical insights into the evolving regulatory landscape.

Part of the Event’s Preliminary Agenda

One of the most important tracks will examine common legal frameworks, increasing supervisory pressure, and the emergence of fresh formats that fall outside traditional categories. The North America Regulation & Compliance track will be divided into multiple sessions, each exploring case studies.

Rasmus Sojmark, SBC’s Founder and CEO, emphasised that industry oversight has long been viewed from the wrong perspective. He believes entrepreneurs should not regard rules as restrictions but instead recognise them as a basis for growth and scalability. At the event, guests will discuss how compliance can serve as a powerful brand differentiator.

The track will be structured around 4 dedicated panels:

The M&A Playbook

This session will concentrate on iGaming affiliates, strategic acquisition deals, and methods to enhance companies' attractiveness as potential merger candidates. Renowned specialists will examine key metrics that distinguish enterprises within a crowded, highly competitive realm.

Among the invited speakers are:

• Third Planet Media’s Adam Small;
• Atlas World Sports’ Robert Kraft;
• Jefferies LLC’s Andrew Zarnett.

Regulators Rising

The speaker lineup includes:

• Louisiana Department of Justice’s Dawn Himel;
• Level Media’s William Griffiths;
• Delaware North’s Lee Terfloth.

The discussion will centre on how operators are adapting to changes in the legal framework, while also examining the implications of emerging formats, such as prediction markets.

Innovation vs. Regulation

This panel will feature the following prominent figures:

• Prime Sports’ Joe Brennan;
• RCCB LLC’s Evan Davis;
• Betr’s Matt Kane.

Participants will explore the oversight and ethical ambiguities related to new wagering niches. A primary focus of the session will be case studies on how to balance contemporary solutions with traditional supervisory compliance.

Crackdown on Unregulated Gaming

This session will feature the following speakers:

• Carl Herold, representing Florida’s Gaming Control Commission;
• George Rover from Princeton Global Strategies;
• Jon Ford, Indiana’s former Senator.

Together, the specialists will assess the effectiveness of campaigns aimed at addressing shadow brands. The panel will highlight popular ways for detecting unlicensed operators and examine the nuances of state-level regulatory response.

Event’s 2026 Edition: Expectations

Oversight and compliance will be central themes at the gathering, serving as a foundation for the entire summit far beyond the track dedicated to the gambling business in North America.

Attendees will have the opportunity to explore current legal trends and changes in areas such as:

• online payments;
• event-based betting;
• cryptocurrency regulation, etc.

The event’s organisers anticipate welcoming more than 10,000 industry representatives this year — a scale that underscores both the prestige and the growing significance of the annual show.

Feel free to contact us to initiate a productive collaboration.